Kumamon Cup Sake

Cup sake was first launched on the Japanese market in 1964 by the long-established Ozeki brewery. The aim was to offer sake in a practical, ready-to-drink form - straight from the glass, without additional utensils, and in the traditional Japanese "go" measure, i.e. 180 milliliters. The Cup Sake innovation captured the spirit of the times: In an increasingly mobile society, the cup quickly became popular, especially among commuters, travelers and for outdoor activities such as picnics. The glasses are sealed, easy to transport and often reusable. Although cup sake was initially regarded as a simple everyday drink, it is now experiencing a renaissance - also with high-quality varieties - and stands for retro charm and modern accessibility at the same time. Just like here with our Kumamon Cup Sake.
The eye-catching design of the cup was not chosen by chance: Kumamon, the charming black bear with red cheeks, is the official mascot of Kumamoto Prefecture, where the producer Zuiyo is based. He was originally created in 2010 as part of a regional tourism campaign - but Kumamon quickly became a nationwide and international phenomenon. His friendly, slightly mischievous appearance has made him the favorite of many Japanese. His popularity knows almost no bounds: Kumamon can be found on T-shirts, snacks, souvenirs - and now also on this special sake. The cute packaging makes Kumamon Cup Sake not only a fantastic drink, but also the perfect gift or souvenir for Japan fans and design lovers.

Futsushu sake (table sake)
Japanese alcoholic drink based on rice
Rice variety: Kumamoto Akimasari and others
Sake meter value: +6
Net quantity: 180 ml
Alcohol: 15% vol.
For sale to persons of legal age only
Importer: Ginza Berlin GmbH,
Pfalzburger Straße 20, 10719 Berlin

Taihachi Yoshimura founded the Zuiyo company in Kawashiri in 1867 and was one of the pioneers of sake production in Kumamoto. Previously, only the local specialty Akazake was produced here. Akazake, or "red" sake, is mainly used today as a condiment, but was the only alcoholic beverage produced in Kumamoto at the time. In addition, the Kumamoto Prefectural Sake Institute was founded on its land in 1909 in order to optimize brewing techniques there. This made Zuiyo an important player in Kumamoto's sake history. In 1922, the institute was relocated to Shimasaki, Chuo-ku, Kumamoto City.

The brewery is very proud to be the birthplace of Kumamoto sake culture. The company was once founded with the aim of producing high-quality products rooted in the local climate. Almost 160 years later, the founder's vision continues to be realized by the following generations. Every day, the company faces the challenge of producing authentic, strong sake that is typical of Kumamoto. The 2016 earthquake caused significant damage to breweries in the prefecture, including Higashihigura, where Zuiyo Akazake brews. Fortunately, the company received support from all over the country and was able to resume production within a very short time.

Today, Zuiyo is still one of the few breweries in Kumamoto to produce Akazake. The company is also famous for its Nihonshu, which has won numerous national and international awards. In addition to sake, Zuiyo also produces delicious shochu very successfully.